Project Description
Digital Marketing
What is digital marketing?
Digital marketing is any marketing on the internet. Most people jump right to social media. But really your foundation is your website, and Facebook isn’t it. You don’t know how many restaurants try to pull the “my Facebook page is my website” in order to save costs on building something great.
What does your company look like on the internet? Do you think it will bring in new customers? Marketing will help bring them in by using your website in combination with social media. Wouldn’t you love to have your company listed on the first page of Google? They do that! But don’t forget about sending emails, and writing company blogs.
Sometimes in a small company, one person might do most of the marketing listed above. But, in larger companies, you will often see employees who are specialists. They may have a social media person, a website designer, and someone who just handles the ads they run on Google.
At CutBoard Studio you have access to an entire creative team. We work for you.
What is Content Marketing?
Content marketing is the creation and promotion of content. It informs customers about what your company is up to. But can also be used to attract new customers. Content can be almost anything. But most companies start with blog posts and infographics. When you get more advanced you can move into ebooks and whitepapers.
What is Social Media Marketing?
Social media marketing is used to promote your brand. By posting on social media you can reach your customers directly. Depending on who your customer is you may use Facebook and Instagram. But don’t forget about, Twitter, LinkedIn, Snapchat, Pinterest, and YouTube. Don’t forget these are always changing, be on the lookout for TikTok.
What is Email Marketing?
When you boil it down email marketing is a way of communicating. Email is used to promote your content. But it’s a great way to let your customers know about discounts and events. The most typical type of email is a newsletter. Don’t forget about welcoming a new subscriber by sending them a series of new emails. By doing this you can keep them engaged with your company.
Spokane Falls Trout Unlimited: Waikiki Dairy Project
This video documents the Spokane Falls Chapter Trout Unlimited initial exploration of whether or not this private 44-acre property along the Little Spokane River next to Waikiki Springs is a candidate for restoration and reconnection for native Redband trout. Our initial work included electrofishing, collecting data, and samples for analysis, and genetics testing. The genetics [...]
Bartell Music Academy
The goal for Bartell Music Academy's social media feeds is to provide potential clients a behind the scenes look into what they do. The story unfolds by showing students going from the practice room to the stage. If parents see other kids progressing at the Academy then they will believe their kids will find [...]
Ridgeline Decks
Ridgeline Decks is Spokane's Premier deck construction company serving Spokane and the surrounding area. They also build Roof Covers, Pergolas, Arbors, Gazebos. Once they finish a job, we come in to take both photos and videos of the amazing work for them to use on their website and social media. These are 30-second highlight [...]
Jan-Pro Northwest Enviroshield Product Video
A product video is one that explains and visually shows the product's tangible benefits. Product videos tend to emphasize a product's unique features but most importantly it shows how it solves problems. A good product video had engaging dialog and narration and is long enough to fully explain the product, but short enough to keep [...]
Paint Crafters: Mary Queen of Heaven Parish Project
We worked with Jen Goe of Paint Crafters to create this one of a kind project video for the restoration of the Mary Queen of Heaven Parish project. This project for them showcases their talent for restoration work. It had a ton of old architectural features that need life to be restored to it. Imagine [...]
Fluid Applied Roofing Spotlight
Jen Goe of Paint Crafters took advantage of one of our Spotlight Video promotions we had in November of 2019. The previous video for Paint Crafters garnered over 15,000 views in one month. Fluid Applied Roofing is a division of Paint Crafters and we wanted to create a similar video to highlight the benefits [...]
Spokane Valley Chamber of Commerce: Annual Golf Tournament
We were out volunteering at the Spokane Valley Chamber of Commerce’s Annual Golf Tournament and while we were shuffling the sponsors and all their vast array of tents, chairs giveaways (beer?) we took the time to roll some b-roll and shoot some photos to aid in the promotion of this annually occurring event.