A product video is one that explains and visually shows the product’s tangible benefits. Product videos tend to emphasize a product’s unique features but most importantly it shows how it solves problems. A good product video had engaging dialog and narration and is long enough to fully explain the product, but short enough to keep the viewer’s attention. They should be professional but not stuffy and pull on empathy and relatability.
The coronavirus or COVID-19 is a major concern right now.
JAN-PRO Northwest approached us to create a video about their EnviroShield product. Production was slated for the fall of 2020. With the onset of the Coronavirus or COVID-19, the need to produce this video was expedited. Filmed both on-location and in-studio, we produced this video in less than one week. Once approved by the Corporate Jan-Pro Office, we received over 20 requests to version the video for different franchise markets, including cutting the video down to a 30-second TV commercial.