Honestly, even though you and I know that your brand is amazing, self-promotion can sometimes fall flat. So, if you want your prospects to believe that your product is the best option for them, you must provide some evidence — and what can be better than letting your happy customers do the talking? In fact, customer testimonial videos [...]

If your prospects are on the verge of buying your product or service, they want to know that they are about to purchase something great. But they don't want to hear it from you — you are the salesman. They want to hear it from someone that has used your product or booked your service. [...]