Content marketing is where we take a strategic marketing approach that’s focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience, that ultimately buys from you!
By reaching, engaging, and retaining your target audience, you’ll be ensuring that your products and services are being seen by those who are the most likely to share and engage, which grows your customer base — and make a purchase, which boosts your bottom line!
Every type of business needs to be communicating with customers and potential customers. These days social media posts, videos, and blog posts are a must when it comes to establishing top-of-mind awareness with your audience. And, it’s equally important for establishing and maintaining Search Engine Optimization, or SEO.
This is why content marketing is so important!
First and foremost, you’ve got to make it easy for people to find you online. Next, you’ve got to present your business professionally. The functionality, navigation, and presentation of your products and/or services on your website must seamlessly flow in a logical and compelling manner. CutBoard essentially puts ourselves into your customer’s shoes to evaluate your online reputation. How are you ranked in search engines? Do you track your return on investment (ROI) for your online efforts? What pages have the longest views, what’s the bounce rate, are your forms optimized? If any of these questions have you feeling a little anxious or overwhelmed, we can help with that!
Most business owners are busy running their businesses and don’t have time to generate and manage content. That’s where CutBoard Studio comes in. We act as an extension of your marketing department to provide these essential creative and analytical services so you can focus on what you do best; running your business!