Like many businesses, you probably only have one person making video content for the team, or they outsource videos to a production company.

Videos are a great way to support your sales team. Schedule a time to talk to your team. It is the best way to find out what is needed. 

You might notice that your departments don’t communicate well. Make sure not to the lack of communication between departments stop you. Both the marketing and sales teams should work together. 

Be prepared for these meetings. Sales teams won’t know what they need. Ask questions. The sales team knows sales. And for the marketing videos to work, you’ll need to learn sales too!

If you don’t involve the sales team in creating the videos, they won’t be invested and probably won’t use them. 

Here are three types of videos that will support your team.

  • FAQ Videos
  • Bio Videos
  • Pitch Videos

Imagine you are a salesperson, and you keep answering the same question. It would drive you crazy. 

FAQ videos are a great way to solve and standardize questions that customers typically have. Use them to free up your salesperson’s time so they can close deals faster.

Another video option that supports your team is Bio Videos. Bio videos and about us videos are a great way to show that your company is human. People in other companies like to work with people and not automated robots and these videos are just the right personal touch.

When people are searching the internet they are looking for information and the more that you can give them the better. If you can create a pitch video for your sales team it will help them with keeping the company at the front of the sale.

Here are a few options to keep in mind for a pitch video

  • Make sure that you keep pitch videos short (under 5 minutes)
  • Show rather than tell 
  • Don’t hide behind the camera
  • Make sure the audio is excellent
  • Remember the 5 Ws (Who, What, Where, When, and Why)
  • Have a great opening, and get to the point

If you don’t think you can handle creating this video content on your own, feel free to reach out to the team here at CutBoard. Our zoom consultations are free.

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