Non-Profit Video Production
What’s the one thing that really defines Spokane? Many things come to mind, but at the top of most lists, the answer is; our river. You know the one. It meanders directly through the heart of our town, cascading below scenic bridges and [...]
E-Learning Videos
What are E-Learning Videos? E-learning or interactive video courses took on a whole new role in 2020 when educators and businesses had to present information to their students and employees remotely. By utilizing e-learning technology by Adobe Captivate you can add interactive [...]
Animated Video Production
What is Animated Video Production? Digital 2D animation or animated video production is the most used type of animation. It is used for creating animated movies, cartoons, marketing videos, education materials and so much more! Think about classic Disney animations like Snow [...]
How Much Does It Cost to Produce Videos?
Hands down video is the most compelling way to tell your company’s story. But video shoots are difficult and time-consuming to organize, and video production costs can be expensive. If you’ve been thinking of hiring a local video production agency for your next [...]
Why Your Company Needs Social Media Video
You can reach a larger audience with videos on social. Did you know one of the most powerful ways to reach potential customers is the combination of social media and video marketing? Nearly 50% of the world's population uses social media. That’s [...]
What is Video Production?
According to Wikipedia “Video production is the process of producing video content. It is the equivalent of filmmaking, but with images recorded digitally instead of on film stock. There are three stages of video production: pre-production, production, and post-production.” This question of “What [...]
What is a Video Business Card?
A video business card goes by many names: an origin story, a brand story, an ‘about me’ film, a home page video, a company video. Way too many to keep track of. THE PITCH Your palms are sweaty. [...]
Should I use Fiverr for Logo Design?
Let’s Get Candid About: Fiverr I learned a new word this year—Disruptor. Are you using one like Fiverr? Or a professional logo designer in Spokane? I’m going to disrupt this message to bring you one step closer to achieving your dream, with my [...]
COVID-19 and Video Production
COVID-19 and what CutBoard Studio is doing to help reduce the spread and keep you safe when production resumes. STAYING CREATIVE IN TIME OF CHAOS COVID-19 has thrown a wrench in most of our lives. At CutBoard Studio we hope you are [...]
Let’s Get Candid: Do you Shoot in 4k?
This is one question we get often: “Do you shoot in 4k?” often paired with “What camera do you use?” Just like in neighborhoods, production companies are always trying to “keep up with the Jones’s, or Spielberg’s”. Camera equipment can get very [...]
COVID-19 and Retooling Your Content Marketing Plan
It’s clear by now that COVID-19 is having a significant impact on content marketing in Spokane and other communities across the globe. One thing we know for sure is that all businesses large and small are having to pivot their marketing strategies and [...]
What Does The Video Production Process Look Like?
The video production process can be lengthy. But if you are interested in creating videos for your company, start by asking yourself these two questions: What do you hope to accomplish with your advertising/marketing? What makes your business stand out from the rest [...]
Videos Every Business Should Have
As a small business owner, you’re probably aware that your customers prefer video over all other content. You know video can help improve SEO, capture leads, engage your customers, and convert sales. But video can be expensive, so you want to keep costs [...]
Is Print Advertising Dead?
Let’s Get Candid With Print Print Advertising isn’t dead. If you want to show-off design, print is your advertising medium. There is a reason why catalogs are still popular, even for businesses that do the bulk of their sales online. It makes it [...]
What’s the difference between advertising & marketing?
Let’s Get Candid About Marketing vs Advertising Advertising & Marketing are two terms that are often lumped together creating confusion as to what either one actually means. They are not the same. You also often hear the term sales and marketing, which blurs [...]
Client Spotlight: Education Evolve
This week, our client spotlight is showcasing a style of video called Direct Response. When we make direct response videos for clients they need to immediately resonate with their audience and get them to take action. For Education Evolve, the videos we make [...]
Let’s Get Candid With: Audio
Audio is one of those things that gets overlooked all the time. It’s also one of the most common reasons you stop watching a video. When I personally run across this my thinking is either I don’t trust this person because they can’t [...]
Let’s Get Candid: 2020 Color of the Year
At CutBoard, we like to be open, honest, and frank. While our goal is to create content for clients, we also like to teach. Client or not, you should walk away having learned something new you can use. That being said, welcome to “Let’s get candid [...]
4 Common Video Mistakes to Avoid
The playing field is continually changing. Are you making mistakes in your video? If you think that you can establish dominance in the market just by consistently posting video content—think again. The solution? First, figure out what your niche is—then create video content [...]
Spokane Video Production | Serving Our Local Neighbors
Creating Videos for our local Neighbors in Spokane. CutBoard Studio works with ad agencies and clients from all over the United States. But we’ve also helped our share of neighbors right here in Spokane with their video production needs. We love working with [...]
Free TV Commercials with KHQ, KXLY, KREM … FOX?
Here’s what the stations don’t want you to find out. #1 a free TV commercial really doesn’t exist … learn how the local stations pull a bait and switch on businesses like yours. Never put all your media dollars into one basket. Let’s [...]
Create 30 Days of Social Content from 1 Video
By creating one video that addressing a pain point your audience struggles with, or a covering a topic they’d be interested in you can end up with a month worth of social content for your marketing. You know, and we know that social [...]
7 Things to Know about Video Ads on Facebook
I know, video ads ARE scary. There are lots of things to think about; scripts, cameras, lighting, and software. It can be overwhelming. Then you start researching how to create a video yourself. Have you noticed that there are so many different apps [...]
Video: King of All Marketing Content
The numbers are crazy. Video marketing continues to grow at alarming rates. We’ll get to the numbers in a moment… but have you ever wondered why video is so effective? In essence, video combines two things that capture our attention like nothing else: motion [...]
Restore Your Box of Memories with Digital Transfers
I have a problem. I’m a junkie. A photographic junkie that is. I take too many pictures. I have so many photo albums now that I’ve run out of space to display them. I don’t exactly know when the problem began. As a [...]