Okay, seriously. Do you want to know how to make a viral video? First, a lucky charm. Second, another lucky charm.
Do you see the point we’re making?
Creating a viral video takes a hell of a lot of luck. But with some, you might squeeze one out.
Here are a few things that will aid you in this quest for the Holy Grail of videos.
- Be consistent; lots of videos all the time
- Relate to your audience
- Stay up-to-date on trends (they come and go faster than you can say “vira–”; see it’s already past)
- Make sure there’s a reason
- Keep it short, sweet, and to the point
If you can, create a lot of videos. One of them might have a chance of going viral.
One of the best ways to help increase the luck of snagging a viral video is making sure that it relates to your audience. Do they like dogs or cats? Kids? Yes, not all viral videos have those topics in common. But a lot of them do. Because most of us can relate to those topics.
So what counts as a viral video? One million views – 5 million? We think of a viral video as one that gets shared; and shared a lot. Typically the sharing will only last for 3-7 days. Then the trend is done, and it’s time to move on.
Our founder Aaron has created a video that may quantify as viral.
While he was digitizing his family’s home movies he found a jewel. He and his older sister are fighting. Who can’t relate to that, right?
Let’s paint the scene. Aaron wants the bat. His older sister won’t give it up. There was a battle, kicking, throwing his hat down. His baby sister wants to help. Add in some careful editing and dramatic music the scene was painted. Now imagine how funny it was for his dad to film it back in the 80s.
As you can imagine, it was a dozy. It didn’t make the late-night talk shows or any cult viral status. But for just throwing it up on YouTube after sharing with his family. Over 380,000 people have watched “The Battle.”