Like many businesses, you probably only have one person making video content for the team, or they outsource videos to a production company. Videos are a great way to support your sales team. Schedule a time to talk to your team. It is the best way to find out what […]
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Documentary-style marketing videos are strong because the backbone of them is the interviews. We love them … seriously they are the best. To have great videos you first have to know how to conduct interviews. Especially when a camera is bearing down on the interviewee. That red light is blinking […]
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Captions or subtitles are becoming more and more necessary for videos. If you want to reach deaf, hard-of-hearing viewers or speakers of a different language you’ll have to invest time in curating your captions. And if you guessed right, it’s never been easier to do. You can do it yourself, […]
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There are lots of choices when it comes to microphones. We are a big fan of the lavalier, lav microphone, or lapel mic. These types of microphones are the perfect device for recording dialogue. If you want to have clean and clear audio then lav mics placed close to the […]
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As a documentary-style marketing company, we rarely write scripts. But for some videos, a script is needed. For those videos, you have to know how to write one. These are a few things we suggest. What are your goals Create a story arc Decide the call to action KISS (Keep […]
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If you landed here, you might have a fear of cameras. It is something we run across more often than not. Because of that, we want to share with you a few tips to help you be more comfortable when you are on camera.
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Okay, seriously. Do you want to know how to make a viral video? First, a lucky charm. Second, another lucky charm. Do you see the point we’re making? Creating a viral video takes a hell of a lot of luck. But with some, you might squeeze one out. Here are […]
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Creating a testimonial video. Hard. Creating a great testimonial video. Even Harder. Why even bother, right? The hardest part of creating a testimonial video is just asking your customer. Once you get past the initial fear of asking for a testimonial, you can move forward with creating a great video. Here are 8 tips […]
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What’s the one thing that really defines Spokane? Many things come to mind, but at the top of most lists, the answer is; our river. You know the one. It meanders directly through the heart of our town, cascading below scenic bridges and uniting us with a sense of awe. […]
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Hands down video is the most compelling way to tell your company’s story. But you might be wondering, just how much does video cost?
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Have you ever wondered why your company needs to use video in social media? It is because it is the most powerful way to reach your customers.
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Video production could be a short film, a full-length movie, business marketing video, television commercial, or social media videos.
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What is a video business card? And how do you make a video business card? When done right they are perfect for your website, and social media.
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This is one question we get often; “Do you shoot in 4k?” often paired with “What camera do you use?” & “Why should you use 4k?”
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The video production process can be lengthy but if you are interested in creating videos for your company, start here.
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If you budget is limited we recommend starting with one of the 5 most important videos every business should have.
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Find out why is audio important in video production? Learn how to achieve acceptable audio for all of your social media videos.
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You really want to avoid video mistakes, it costs you time and money. In the long run the mistakes could cost you your business.
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CutBoard understands how media is consumed in Spokane and you can trust this local video production team to be your neighbor.
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A free TV commercial really doesn’t exist … learn how the local stations pull a bait and switch on businesses like yours.
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