The video production process can be lengthy. But if you are interested in creating videos for your company, start by asking yourself these two questions:
- What do you hope to accomplish with your advertising/marketing?
- What makes your business stand out from the rest of your competition?
After answering these questions, the creative process can begin. Videos are an important investment in your brand’s future. Remember you get only one chance to make a first impression.
Here are the steps we follow for scripted video production and TV commercials.
Table of Contents
Video Production Initial Meeting
When you first sit down with the CutBoard creative team, we will ask you in-depth questions. This helps us understand your business and develop videos based on your goals. As you start creating videos for your business, you will undoubtedly have questions about the video production process such as…
- How much will the videos cost?
- How long will the process take?
- Where and how often should I post the videos?
The creative process and script creation
After the initial meeting with you, we have a creative brainstorming session. Then we write a script and storyboard for your video(s).
After we present the script to you we can discuss your budget. Then we create a shot list that will outline how the video shoot will go. A script is like a blueprint for a new home, you wouldn’t start building without an approved plan. You can see that’s why it is important to sign off on the direction and script of your commercial before moving forward with production.
The pre-production stage
CutBoard works with you. Together we gather all the assets for the video shoot. This step of the process includes (but not limited to)…
- Selecting talent
- Hiring a makeup artist
- Gathering necessary props
- Booking a location to shoot
Video Production all comes down to the day of the shoot
This is when the storyboard and script come to life. Sometimes it can take as little as a few hours, or can last a few days. A shooting schedule is provided which outlines for the day and what you can expect. Yes, most people think it’s about the filming, but there is a lot that has to happen to film. The set is built (if there is a set), the lighting is set, and the audio is set up. Talent is brought through makeup and wardrobe, and the camera support and equipment is set up. Once this is complete, filming begins. Filming can take a while because….
- All the “stars” must align to begin the process.
- The producer will be looking for the closest take to alleviate having to do major corrections in the editing process (You don’t want to hear the term “We’ll fix it in post.” — because it can get expensive).
- Sometimes you’ve only got one shot to get things right.
Your Final Video
Your video has been shot. Now it is time for us to edit the footage. We select music, hire a voice-over artist (if needed), and finalize any other necessary details. Your video will be edited to reflect the storyboard that was created earlier. Once a rough-cut of the video has been put together, it will be sent to you for comments or changes you may have.
Once the final cut is approved, it is versioned for all types of platforms. Don’t be afraid to share your video everywhere your company is present! A couple of places you should share your videos are:
- Company Website
- Social Media Channels
- Company Newsletter
- Company Blog
Now that you know what video production process looks like you can plan for how to develop new videos for your marketing channels. You want to get your business out in the eyes of the public, creating videos is one of the best decisions you can make.
CutBoard Studio has years of marketing experience producing videos and television commercials that can accomplish your advertising and marketing goals. If you have any questions about the process, feel free to contact us today!