No, it was only you that had indigestion during that last step. This one is ingesting. During this step, we start by copying everything from the filming stage onto the computer is otherwise known as offline editing. We lay everything on a timeline and clean up any shots that were bad, out of focus, and any garbage footage before we called “action.”
Then selected shots are moved from the order they are filmed in into the approximate order they will appear in the final cut based on the script and storyboard. At this stage there can be multiple takes of the same shot, nothing is eliminated yet.
This is where everything starts coming together. We start making final shot selections and dialing in the rough trimming. Often dialogue and sound effects will be incomplete and unfinished and will still require editing. Color enhancement and altering are not done. Because shots can be taken at different times of the day and at various locations these shots are untreated, unmatched, and generally unpleasant.
Once the rough cut is put together, it’s your first time to take a peek behind our curtain. We will discuss titles, graphics, and effects at this stage.
For the second cut, we start making the final cuts by dialing in the transitions and effects to aid in the flow of the video. After this stage of editing, you get to see the graphics and hear the sound and any effects applied to the video. The color grading is done to the selected shots, and all the audio and music have been dialed in.
By working with CutBoard on your video, you will find that nothing is a surprise to you at this stage of the video production process. Typically we see the only real tweaks to your video are in the graphics and titles … so this is the last chance before we move into the final cut for changes.
We take all the final comments and suggestions into the final cut of every video we produce. Most of the time we are looking at split-second frame tweaks and dialing in the graphic placements and making sure the background music and audio overlay have a perfect balance.
Many times a cutdown is needed for videos. Because not every platform is perfect for the same length of a video. We prepare for these in the scripting and storyboarding phases. This way we make sure that after creating a two-minute video that it can be used for a 60-second video and even a 30-second commercial.
So we begin at the top of the post-production again with a rough cut and work our way back to the final cut of the cutdown versions of the video.
After all variations of your video are created you are ready to release. We provide all our clients the exact file type needed for every platform specified when we talked about goals.
Sometimes you may want a square video for Facebook and Instagram, and a high res one to post on your Youtube or Vimeo account, and even one that you can be embedded on your website. We also work with the TV stations to deliver precisely the files they need for a commercial.
As you can see for video production to be successful, there has to be much more behind it than just a guy or girl with a camera.
If you don’t have the expertise, resources, or time to produce video content in-house, look externally. Find the right production company for you and let them guide you through the process.
CutBoard can help you create and execute all types of content-driven projects – including video.