A video business card goes by many names: an origin story, a brand story, an ‘about me’ film, a home page video, a company video. Way too many to keep track of.
Your palms are sweaty.
Your voice cracks, you’re nervous. But then you remember that you ARE the professional.
I bet you have been crafting and perfecting your elevator pitch over the years. Isn’t it always more effective when you can deliver it in person than over the phone or through an email?
Do you know why? It’s you.
We are all human and human connection is what drives us.
You’re a unique individual who can’t be put in a mold. Why would you want to use the same tactics as everyone else?
We want to help you take your personal pitch and make it available even when you can’t be. Let us help you make the connections, make them personal. Almost like carving your first impression in stone.
You are the expert, the go-to professional.
And if someone runs across your website or Facebook page you want to make sure their questions are answered. It’s your time to impress them, and most importantly close the sale.
Now I have a question for you. Are you ready?
Hell yeah! I’m ready! Tell me about video business cards.
You might be tempted to google it as we all do, and who knows you might have made it to this website because you did google it.
Well, let me be first to tell you it’s not what you think it is. And to be truthful and honest I also googled it when I first heard about the term.
I came across all these random companies producing video business cards that have small LCD screens built into them. That’s all good if you want to spend over $20 on 1 business card.
But if you go to networking events and you hand out 5 you’ve spent $100, ouch. Talk about adding up fast.
And guess what?
You still need to have a video to put on that video business card.
It can be amazing how many different types of videos are out there.
So let’s take a step back to talk about what an actual video business card is.
A good video business card answers the few initial questions your potential client or customer is looking to answer. Every business has a reason they started their company. We want to help you capture the vision you have and help solve your customer’s problems.
When you boil it down there are 5 must-answer questions to your video business card. And yes it is as simple as Who, What, When, Where, and Why. But with a twist. Because when it is done right, your video will last a very long time. Or, at least until your next haircut?
The steps for a perfect video business card.
The first step is really the easiest, who. “My name is Aaron, and I’m the founder of CutBoard Studio.”
The second is to talk about what you do, and most importantly what makes you the expert.
Then you can move on to the third question, in which we combine the When and where. This is the time you talk about where you do the work and the typical process that it takes. Are you on-call available at a moment’s notice when disaster strikes? Or, is your process longer, drawn out over several months?
The fourth question is why. This is where you get to connect to someone and really show the purpose of why you are in business, what your driving force is. It isn’t the moment where you explain what you are offering, no one wants a long list of unique selling propositions. They want to know why your heart is behind it. A lot of companies will start out with the why, but unless you are Amazon, Nike, or Patagonia the customer needs to get to know you first.
And finally, the “how”. This step is what is missing from a lot of videos. It’s not how you help them. But how they can be helped. This is where CutBoard is different from other video companies.
Read more about direct response marketing here.
You don’t want to end a video with a soft response like “we’d love to see you, drop on by.” You want to end it by getting them to submit a form so you can have your sales team follow up with them. You want them to call your store, you want them to take action immediately.
The Best Video Business Cards are about two minutes long.
And when done right they are perfect for your website, and social media.
If you are looking to build trust between you and your client, video business cards are exactly what you need to develop. Long gone are the days of being a faceless business. You are your business’s biggest asset, the human connection … and that is why someone will hire you.