The numbers are crazy. Video marketing continues to grow at alarming rates. We’ll get to the numbers in a moment… but have you ever wondered why video is so effective? In essence, video combines two things that capture our attention like nothing else: motion and sound. Our brains are programmed to retain visual content better than a page full of words.
Are you ready for Video Marketing?
On average, a viewer remembers 95% of a message when it’s watched, and only 10% when read.
Only video has the ability to encompass all other types of content. A video can include photos, text, music, emojis, photographs, and links. No other medium has this ability. This is why video is king.
Our innate preference for video content is dramatically changing the Internet.
By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
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Customer Testimonials – which is more compelling?
This block of text with five yellow stars you have to read, or this video you can hit play and watch and see what a real person has to say?
Videos are the best form of content marketing.
Check out some of the stats about video marketing.
Clearly, video rules. That being said, there are some things to keep in mind. Facebook says 85% of its video is watched without the sound turned on. Videos with annoying voice-overs can drive customers away from your business. The length of the video plays an important part in its success. The content has to be good right-off-the-bat in order to keep attention.
Don’t Just Make Videos – Make Quality Videos that Work
CutBoard understands the nuances and variables involved in crafting effective video content. What’s best for one type of business is completely wrong for another. There are different levels of production quality. Some products and services need to feel high-end, while others need to feel more casual and self-made. Where the videos will be seen, and the type of people they need to connect with, also plays a role. CutBoard can help you create video content that bonds customers to your brand.
And no, it doesn’t cost a fortune to create a great video. Here’s a link to our rate sheet.
Put the power of video to work for you. Contact the silly, yet highly skilled team at CutBoard Studio to schedule a no-obligation consultation today.