The numbers are crazy. Video marketing continues to grow at alarming rates. We’ll get to the numbers in a moment… but have you ever wondered why video is so effective? In essence, video combines two things that capture our attention like nothing else: motion and sound. Our brains are programmed to retain visual content better than a page full of words.
Are you ready for Video Marketing?
On average, a viewer remembers 95% of a message when it’s watched, and only 10% when read.
Only video has the ability to encompass all other types of content. A video can include photos, text, music, emojis, photographs, and links. No other medium has this ability. This is why video is king.
Our innate preference for video content is dramatically changing the Internet.
By 2022, online videos will make up more than 82% of all consumer internet traffic – 15 times higher than it was in 2017. (Cisco)
Customer Testimonials – which is more compelling?
This block of text with five yellow stars you have to read, or this video you can watch and see what a real person has to say?